CAC Calculator
by Mike Ilić

Benchmark Tool

How much does it cost to acquire a user?

Explore user acquisition costs across 49 countries, 22 industries, and 10 channels. Built for product managers, founders, and growth teams.

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Tier 1 market — Meta CPM: $23.00

Avg. CAC: $239 (B2B)

Largest social ad platform. Strong for retargeting, lookalike audiences, and vis...

Estimated Costs

Cost per Install / Lead

$1.00 — $3.00

per user acquired

Above average

Est. Customer Acquisition Cost

$10.00 — $60.00

at 3% conversion rate

Above average

Cost per Click

$0.50 — $2.69

via Meta

Budget for 1,000 Users

$1.0k — $3.0k

estimated ad spend

United States is in the top third of most expensive markets for this combination. 42 countries offer 50%+ lower costs.

Channel Comparison — United States, B2B SaaS

Email Marketing
$0.30
Organic SEO
$0.50
Content Marketing
$1.00
Google Ads Display
$1.50
Google Ads Search
$2.50
TikTok Ads
$2.50
Meta
$3.00
Apple Search Ads
$4.00
Influencer Marketing
$5.00
LinkedIn Ads
$8.00

Max CPI shown. Actual costs depend on targeting, creative quality, and seasonality.

Regional Comparison — North America

United States
$3.00
Canada
$1.75

Data sources: FirstPageSage (Jan 2026), Business of Apps (2025), AdAmigo.ai (2026), WordStream (2025). Estimates are benchmarks based on industry averages and may vary significantly based on targeting, creative quality, seasonality, and campaign optimization.